Privacy Policy

This privacy policy explains how HORSES SMITH LTD (company number 16497977, registered office: The Barn, Mersham, Ashford, England, TN25 7HE) collects, uses and protects your personal data when you visit Horses Smith.com or engage with our services.

This policy applies to all visitors, prospective buyers, sellers and clients who interact with our website or services. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

HORSES SMITH LTD is the data controller responsible for your personal data.

Registered office: The Barn, Mersham, Ashford, England, TN25 7HE Contact email: harriet@horsessmith.com Company number: 16497977

If you have any questions about this policy or how we handle your data, please contact us using the details above.

We may collect and process the following categories of personal data:

• Contact information — name, email address, telephone number and postal address when you submit an enquiry or contact form.
• Enquiry details — information about the horses or services you are interested in, including any messages you send us.
• Technical data — IP address, browser type and version, operating system, referral source, pages visited, time spent on pages and other diagnostic data collected automatically when you visit our website.
• Cookie identifiers — small text files placed on your device to help us analyse site usage (see our Cookie Policy for details).

We do not collect sensitive categories of personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data or biometric data).

We process your personal data for the following purposes and on the following lawful bases:

• Responding to enquiries (legitimate interest) — to reply to your questions about horses, broodmares, embryos or our services.
• Managing sales and sourcing (legitimate interest / contractual necessity) — to facilitate the buying and selling of horses and related services.
• Website analytics (consent) — to understand how visitors use our site and to improve user experience. Analytics cookies are only set if you consent.
• Marketing communications (consent) — to send you updates about new horses, collections or services, only where you have given explicit consent. You may withdraw consent at any time.
• Legal compliance (legal obligation) — to comply with applicable laws and regulations.

We may share your personal data with:

• Service providers — trusted third parties who assist with email hosting, website hosting, analytics and other operational services, under appropriate contractual safeguards.
• Professional advisers — solicitors, accountants and insurers where necessary for business operations.

We do not sell your personal data to third parties.

Our hosting and data storage may involve transfers of personal data outside the United Kingdom. Where this occurs, we ensure adequate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner's Office (ICO), to protect your data.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry data — retained for up to 24 months after your last interaction with us, then securely deleted.
• Client and transaction records — retained for up to 7 years to comply with legal and accounting obligations.
• Analytics data — aggregated and anonymised data may be retained indefinitely; identifiable analytics data is retained for up to 26 months.
• Marketing preferences — retained until you withdraw consent or unsubscribe.

Under the UK GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you.
• Right to rectification — request correction of inaccurate or incomplete data.
• Right to erasure — request deletion of your data where there is no compelling reason to continue processing.
• Right to restrict processing — request that we limit how we use your data.
• Right to data portability — request your data in a structured, commonly used, machine-readable format.
• Right to object — object to processing based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, please email harriet@horsessmith.com. We will respond within one calendar month.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it, including:

• Encryption of data in transit (SSL/TLS).
• Access controls limiting who can view personal data.
• Secure hosting with reputable service providers.
• Regular review of our data handling practices.

Our website may contain links to third-party websites, including social media platforms, partner breeders and equestrian organisations. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policy of any website you visit.

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page with the date of the most recent revision.

Last updated: February 2026